Located in the Raiguer district, in a long corridor between the Serra de Tramuntana mountains and the plains of Es Pla, the municipality of Alaró lies on an ancient Arab farmstead called Oloron. Alaró Castle became one of the main centres of Muslim resistance during the Catalan invasion initiated by Jaime I in 1229. During the island´s occupation by Alfonso the Liberal in 1285, the castle was once again the last refuge of resistance, in this case by men loyal to Jaime II.
At present, the remains of the castle and the hermitage of the Mare de Déu del Refugi, located on the summit of Mount Alaró, are the municipality´s most important heritage, along with the farmsteads of Es Verger and Solleric.
Among its natural attractions are Mount Alaró, measuring 825 metres, and Mount S´Alcadena, 813 metres, which preside over the municipality´s landscape. Farmlands, holm oak groves and pine forests occupy most of its 3000-hectare territory, officially declared a nature area of special interest.
The village of Alaró lies in a small valley, divided by the torrent of Na Marranxa. To the north of the riverbed lies the old village, known as d´Amunt, and to the south is the area called d´Avall. Agriculture, cattle breeding and footwear manufacturing have been the municipality´s main economic activities throughout its history. The island´s first electrical plant was inaugurated in Alaró in August 1901